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    Please note that KeywordPharma reports are no longer being published. All the orginal archived copies have now been made freely available to download below. If you can't find one you are looking for then please just email the Publisher, Peter Llewellyn who will be happy to help.

    Surviving in the Social World: the changing mindset of pharmaceutical sales and marketing
    This Expert Review looks at the pharmaceutical industry. Written by Karen Winterhalter.
    Publication Date 15 June 2011
    Pages 14
    ISBN 9781905676354
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    Update on Guidelines for Medical Writers and Publication Planners
    This Expert Review, Update on Guidelines for Medical Writers and Publication Planners, charts the evolution of publication practice, highlighting the latest changes to guidelines and summarising their recommendations on major issues.
    Publication Date 13 April 2011
    Pages 14
    ISBN 9781905676347
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    3rd Annual Meeting of the European CME Forum
    An in-depth report from the Third Annual Meeting of the European CME Forum, held in Berlin 16-17 November 2010. Written by Eugene Pozniak and David Williams.
    Publication Date 16 February 2011
    Pages 22
    ISBN 9781905676323
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    Report of The International Publication Planning Association's 2010 8th Annual Meeting
    An in-depth report from the International Publication Planning Association's 2010 8th Annual Meeting held in San Francisco, CA, USA, 24-25 June 2010. Written by Kate Hasal.
    Publication Date 21 October 2010
    Pages 28
    ISBN 978905676316
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    The International Publication Planning Association's 2010 Midwest Meeting: tackling the authorship debate in publication planning
    An in-depth report from the Midwest Meeting of the International Publication Planning Association (TIPPA) held in Chicago, Illinois, USA, 25-26 February 2010. Written by Clare Nolan.
    Publication Date 11 May 2010
    Pages 20
    ISBN 9781905676309
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    2nd Annual Meeting of the European CME Forum
    An in-depth report from the Second Annual Meeting of the European CME Forum organized by NetworkPharma and Siyemi Learning, held in London 18-19 November 2009. Written by Eugene Pozniak and David Williams.
    Publication Date: 24 February 2010
    Pages: 24
    ISBN: 9781905676286
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    Report of The International Publication Planning Association's 7th Annual Meeting
    An in-depth report from the 7th Annual Meeting of the International Publication Planning Association (TIPPA) held in San Francisco, CA, USA, 15-16 June 2009. Written by Elizabeth (Liz) Wager.
    Publication Date 18 September 2009
    Pages 22
    ISBN 9781905676279
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    Aligning Aspirations and Realising Ambitions: the challenges of the new era of engagement between experts and the pharmaceutical industry
    In this timely and comprehensive Expert Review, Emma D'Arcy of myPHID argues that the future of interactions between industry and the medical community will be about openly aligning aspirations and ambitions.
    Publication Date 25 May 2009
    Pages 16
    ISBN 9781905676262
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    European CME Forum: First Annual Meeting
    An in-depth report from the First Annual Meeting of the European CME Forum organized by NetworkPharma and Siyemi Learning, held in London 4-5 November 2008. Written by Eugene Pozniak.
    Publication Date 16 February 2009
    Pages 24
    ISBN 9781905676248
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    FDAAA Legislation: Global Implications for Clinical Trial Reporting and Publication Planning
    This report by Liz Wager, FDAAA Legislation: Global Implications for Clinical Trial Reporting and Publication Planning, describes the new requirements for trial registration and the reporting of results, and explains what companies need to do now.
    Publication Date 15 November 2008
    Pages 16
    ISBN 9781905676231
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    Tightening Regulations and Raising Standards in UK Marketing Communications: the new ABPI Code of Practice (2008) explained
    Steven Gray takes an in-depth look at the new 2008 Code of Practice from the ABPI. The revisions it contains are largely but not only the direct requirements of the 2007 European Federation of Pharmaceutical Industries and Associations (EFPIA) Code.
    Publication Date 19 June 2008
    Pages 16
    ISBN 9781905676217
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    Increasing Transparency in Pharmaceutical Marketing Communications: the new code from the European Federation of Pharmaceutical Industries and Associations (EFPIA)
    Joan Barnard, Rene Lai and Andrew Robson have delivered a line-by-line summary of all revisions, both major and minor, to the latest EFPIA codes, and offer insight into the likely implications for the pharmaceutical industry and its customers.
    Publication Date 22 February 2008
    Pages 16
    ISBN 9781905676200
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    Pharma Sales World 2007: Advanced Sales Force Remodelling Strategies in a Multi-Channel Environment
    An in-depth report from the Worldwide Business Research conference, held in Prague 5-6 November 2007. Written by Andree Bates.
    Publication Date 31 January 2008
    Pages 22
    ISBN 9781905676190
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    The Changing Face of CME in Europe: Where Are We Now?
    This review by Eugene Pozniak provides a robust definition of CME and its purpose, details the wide-ranging activities considered worthy of accreditation and looks at industry involvement in CME activities, exploring the many pitfalls and benefits. Publication Date 30 November 2007
    Pages 16
    ISBN 9781905676187
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    Strategies and Solutions for Publication Planning and Execution Excellence
    An in-depth report from The International Publication Planning Association's 5th Annual Meeting held in San Francisco, CA, 25-26 June 2007 by Elizabeth Wager
    Publication Date 11 September 2007
    Pages 20
    ISBN 9781905676170
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    Online Marketing and eDetailing Europe
    In-depth report from an eyeforpharma conference held in Berlin, 18-19 April 2007. Written by Steve Doyle.
    Publication Date 09 July 2007
    Pages 24
    ISBN 9781905676163
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    Medical Writers and Peer-Reviewed Journals: Understanding the Rules and Responsibilities
    Liz Wager explains the concerns about the role of medical writers in developing peer-reviewed publications and helps writers and communications companies keep abreast of recent guidelines and new journal policies.
    Publication Date 18 June 2007
    Pages 16
    ISBN 9781905676156
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    Patient Compliance and the Need for Technologies
    Dr Faiz Kermani draws on extensive references to explain the background to patient compliance issues and to set the scene for an exploration of how technology can be harnessed to improve this significant but widely under-acknowledged challenge.
    Publication Date 30 May 2007
    Pages 16
    ISBN 9781905676149
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    Pharma Marketing ROI
    In-depth report from the eyeforpharma 6th Annual European Pharmaceutical Congress held in Amsterdam, 23-24 October 2006. Written by Dr Barrie G James.
    Publication Date 03 January 2007
    Pages 22
    ISBN 9781905676132
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    Reporting Adverse Events
    In-depth report from the SMi conference, London, 24-25 April 2006. Written by Dr Richard Wyse.
    Publication Date 27 September 2006
    Pages 28
    ISBN 9781905676095
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    Coaching in Pharma: Valuable Business Skill or Temporary Fad?
    Learn how coaching can transform an employee’s performance and ensure that employees remain motivated and loyal to their manager and company. Medical Sales Managers who coach effectively tend to have more stable, motivated and productive teams.
    Publication Date 01 September 2006
    Pages 16
    ISBN 9781905676125
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    Patient Compliance Europe
    In-depth report from the eyeforpharma conference, Amsterdam, 1-2 June 2006. Written by John Hosken.
    Publication Date 19 August 2006
    Pages 20
    ISBN 9781905676118
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    Accelerating Patient Recruitment in Clinical Trials
    In-depth report from the SMi conference, London, 27-28 March 2006. Written by Dr Richard Wyse.
    Publication Date 31 July 2006
    Pages 20
    ISBN 9781905676071
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    Online Marketing and eDetailing
    In-depth report from the eyeforpharma conference, Berlin, 8-9 May 2006. Written by Dr Andree Bates.
    Publication Date 28 July 2006
    Pages 24
    ISBN 9781905676101
    DOWNLOAD PDF COPY FREE OF CHARGE

    Successful Contracting and Objective Setting
    This review provides essential start-up tips for new medical sales managers and looks at the people skills required for new medical sales managers to enable them to build successful relationships with their bosses and with their team.
    Publication Date 28 April 2006
    Pages 16
    ISBN 9781905676088
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    Mobile and Wireless Sales Force Strategies
    In-depth report from the eyeforpharma conference, Barcelona, 14-15 March 2006. Written by John Hosken.
    Publication Date 27 April 2006
    Pages 20
    ISBN 9781905676064
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    Drug Safety for Marketed Drugs
    In-depth report from the eyeforpharma conference, Amsterdam, 22-23 November 2005. Edited by Martin Fagan.
    Publication Date 14 April 2006
    Pages 24
    ISBN 9781905676033
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    Can Strategic Marketing be Measured?
    Mike Rea examines why strategic marketing is of pivotal consequence to the success or failure of a pharmaceutical brand, putting the case for earlier implementation of rigorous, externally triangulated assessment of strategic marketing plans.
    Publication Date 14 March 2006
    Pages 14
    ISBN 9781905676057
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    Bioinformatics and Drug Safety
    In this Expert Review, John Hammond examines how genetic analysis can be useful in designing drug regimens. It outlines where the best gains for drug safety can be made and how genotyping can help form part of the solution.
    Publication Date 24 February 2006
    Pages 16
    ISBN 9781905676040
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    Field Visits - Feared Assessment or Motivational Development?
    Allan Mackintosh, a Training and Development Professional with over 23 years of experience in the pharmaceutical industry, outlines the essential aspects of a productive and motivational field visit for medical sales managers and representatives.
    Publication Date 26 January 2006
    Pages 16
    ISBN 9781905676019
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    Using ROI data for effective decision making in pharmaceutical marketing
    Dr Andree Bates outlines commonly used approaches to ROI as used by the Pharmaceutical industry and argues that many of these techniques rely on historical analysis that is fundamentally flawed in today's environment.
    Publication Date 26 January 2006
    Pages 18
    ISBN 9781905676026
    DOWNLOAD PDF COPY FREE OF CHARGE

    Marketing ROI for Pharma
    In-depth report from the eyeforpharma 5th Annual Pharmaceutical Marketing Congress Amsterdam, 14-15 November 2005. Written by Dr Michel RM Rod.
    Publication Date 26 January 2006
    Pages 22
    ISBN 9781905676002
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