Dr Andrée Bates is the Managing Director of Eularis. She works with top-tier healthcare companies to create measurable marketing ROI, accountability and effectiveness advantages. In this capacity, she has given presentations at 36 conferences over the past 5 years in USA, Europe and Japan, and has been invited to lecture on ROI for the pharmaceutical MBA programme at INSEAD Business School. She is currently involved in collaborating with two university pharmaceutical marketing senior lecturers in the ROI field.
Andrée’s career has encompassed academic, clinical and pharmaceutical positions internationally. She has gained wide recognition within the international healthcare industry for ROI and marketing effectiveness measures in pharmaceutical marketing, and is the author of many publications on this topic in peer-reviewed journals (including the International Journal of Medical Marketing) as well as the author of several chapters in books on this topic (including Medical Marketing Manual, Marketing to Win Market Share).
Eularis provides mathematical tools and processes for measuring the sales impact of specific sales and marketing mix components. They offer fact-based analyses that combine current market activity (not simply historical data) with current sales and spend data, using analytical modelling to quantify the real sales impact of specific activities and what needs to change to measurably impact market share.
Dr Andrée Bates is the Managing Director of 
