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Surviving in the Social World: the changing mindset of pharmaceutical sales and marketing
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  You are here > authors > Emma D'Arcy
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Emma D'Arcy
Emma D'Arcy Emma D’Arcy is a communication strategist for the pharmaceutical and healthcare industry. With a heritage in medical communications, Emma has worked with pharmaceutical companies, the medical profession, research organisations and patient groups for 15 years, completing every type of communication project across almost all disease areas.

As an advocate for the pharmaceutical industry and a passionate believer that aligning the aspirations and ambitions of all stakeholders in healthcare is key to improving outcomes for patients, Emma is frequently invited to comment on the positive aspects of working with the pharmaceutical industry and to author articles about the industry. This has included running workshops, focus groups, advisory boards and global initiatives on topics as far-reaching and politically sensitive as lowering drug prices in Africa, establishing promotional literacy through the medical community and even promoting the importance of encouraging women to take up a career in science. In 2008, Emma co-founded myphid.com - the only professional networking site for the pharmaceutical industry and the medical community to work openly and transparently in a new era of engagement.

Emma oversees the annual ACTIVATE conference on industry-physician interactions, and was recently published/has publications pending in the BMJ, PM Europe, PharmaFocus, PLoS and the Journal of Medical Marketing about the challenges surrounding the value of interactions.

KeywordPharma Publications by Emma D'Arcy:

  • Aligning Aspirations and Realising Ambitions: the challenges of the new era of engagement between experts and the pharmaceutical industry - Published May 2009

  • Latest KeywordPharma publication
    Surviving in the Social World: the changing mindset of pharmaceutical sales and marketing
    Surviving in the Social World: the changing mindset of pharmaceutical sales and marketing written by Karen Winterhalter
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