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  You are here > authors > Steve Doyle
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Steve Doyle
Steve Doyle Steve Doyle has over 25 years' experience in pharmaceutical sales and marketing management. After starting in the industry as a medical representative, Steve moved into marketing and has held senior marketing roles at blue chip companies such as Wyeth, Syntex and Roche.

On the service side, for 6 years he was the Marketing Director of a major UK e-detailing provider. He has experience in building and developing website communities, and has been involved in all aspects of online marketing, including e-mail marketing, e-CME, e-detailing and online market research.

Steve currently runs his own marketing consultancy - The Virtual Marketing Department - which specialises in providing outsourced marketing support and interim management to both pharmaceutical companies and healthcare agencies. The Virtual Marketing Department provides for its clients a full range of marketing expertise, from developing strategic and marketing plans through to campaign management and implementation. In particular, it focuses on online marketing expertise and how to integrate the online channel with traditional marketing activities. Clients have included Roche, Elan Pharmaceuticals, Ethicon and Innovex.

KeywordPharma Publications by Steve Doyle:

  • Online Marketing and eDetailing Europe - Published July 2007

  • Latest KeywordPharma publication
    The International Publication Planning Associations 2010 Midwest Meeting: tackling the authorship debate in publication planning
    The International Publication Planning Associations 2010 Midwest Meeting: tackling the authorship debate in publication planning written by Clare Nolan
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