Mike Rea is CEO of Q2/IDEA Group, a leading consultancy group in pharmaceutical marketing, which includes ID Pharma, IDEA Pharma Consulting and Q2 Audit.
He has worked in international healthcare communications for almost 20 years, and has developed global marketing solutions for most of the world’s top 10 pharmaceutical companies. Mike’s principal point of interest is the incorporation of best practice into pharmaceutical marketing strategy, and he has helped lead the strategic direction of over 50 pharmaceutical brands.
Mike is the author of Medical Marketing Manual: Branding Pharmaceuticals, is a frequent expert reference for articles on pharmaceutical branding and has chaired several international conferences on pharmaceutical marketing.
Mike Rea is CEO of 
