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  You are here > authors > Mike Rea
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Mike Rea
Mike Rea Mike Rea is CEO of Q2/IDEA Group, a leading consultancy group in pharmaceutical marketing, which includes ID Pharma, IDEA Pharma Consulting and Q2 Audit.

He has worked in international healthcare communications for almost 20 years, and has developed global marketing solutions for most of the world’s top 10 pharmaceutical companies. Mike’s principal point of interest is the incorporation of best practice into pharmaceutical marketing strategy, and he has helped lead the strategic direction of over 50 pharmaceutical brands.

Mike is the author of Medical Marketing Manual: Branding Pharmaceuticals, is a frequent expert reference for articles on pharmaceutical branding and has chaired several international conferences on pharmaceutical marketing.

KeywordPharma Publications by Mike Rea:

  • Can Strategic Marketing be Measured? Published March 2006
  • Latest KeywordPharma publication
    Tightening Regulations and Raising Standards in UK Marketing Communications: the new ABPI Code of Practice (2008) explained
    Tightening Regulations and Raising Standards in UK Marketing Communications: the new ABPI Code of Practice (2008) explained written by Steven Gray
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