Select an Author Barnard, J Bates, A D'Arcy, E Doyle, S Fagan, M Gray, S Hammond, J Hosken, J James, B Kermani, F Lai, Rene MacKintosh, A Nolan, C Pozniak, E Rea, M Robson, A Rod, M Wager, E Williams, D Wyse, R Select a Topic Clinical Research Drug Safety Management Skills Sales and Marketing Conference Insights Expert Reviews Improving Practices email address password  More Information  Activate  Forgotten Password  News  New Issue alert  Contact Us  Tell a Friend   You are here > authors > Mike Rea Mike Rea Mike Rea is CEO of Q2/IDEA Group, a leading consultancy group in pharmaceutical marketing, which includes ID Pharma, IDEA Pharma Consulting and Q2 Audit. He has worked in international healthcare communications for almost 20 years, and has developed global marketing solutions for most of the world’s top 10 pharmaceutical companies. Mike’s principal point of interest is the incorporation of best practice into pharmaceutical marketing strategy, and he has helped lead the strategic direction of over 50 pharmaceutical brands. Mike is the author of Medical Marketing Manual: Branding Pharmaceuticals, is a frequent expert reference for articles on pharmaceutical branding and has chaired several international conferences on pharmaceutical marketing. KeywordPharma Publications by Mike Rea: Can Strategic Marketing be Measured? Published March 2006 The International Publication Planning Associations 2010 Midwest Meeting: tackling the authorship debate in publication planning written by Clare Nolan Free sample pages (1.28MB) 0 item in your cart Change Currency US Dollars British Pounds Euro All transactions conducted independently by WorldPay   Managed by NetworkPharma © Copyright 2010 NetworkPharma Ltd Other services managed by NetworkPharma [www.europeanCMEforum.eu] [www.MedCommsNetworking.co.uk] [www.ThePharmYard.com] [www.ThePublicationPlan.com] Site design Swimming Hippo Digital