David Williams pursued a career in the pharmaceutical industry for 12 years before joining the medical communications sector in 1989 to deliver educational and training multimedia programmes to clinicians, nurses and other health professionals on behalf of the UK Department of Health and Central Office of Information. Subsequently, and working as part of the Healthworld global business group, David developed a number of early intervention strategic solutions to support the commercialisation process within the international pharmaceutical sector. David then progressed to collaborate with medical and clinical associations, societies, colleges and accreditation authorities internationally to develop and deliver fair, balanced, unbiased and independent accredited events and on-line programmes in support of medical continuing professional development. David is now owner and managing director of 3C Strategy Limited, an independent communications and CME consultancy. Since becoming a consultant to the industry, David has been engaged in reviewing the medical communications sector across the whole of Europe and is currently occupied developing models for the assessment of effectiveness of medical education (CME) and its impact on day-to-day medical practice.