Experts Review Advanced Sales Force Remodelling Strategies in a Multi-Channel Environment
31 January 2008, NetworkPharma Ltd, Oxford, UK have published another in their KeywordPharma series of Conference Insights reports intended for individuals working in and around the global pharmaceutical industry.
Pharma Sales World 2007: Advanced Sales Force Remodelling Strategies in a Multi-Channel Environment, an in-depth report from the Worldwide Business Research conference, held in Prague 5-6 November 2007 written by Andree Bates is now available for purchase.
The current environment for pharmaceutical companies can seem a hostile one, with major declines in sales, industry reputation and customer knowledge. However, to tackle these challenges, pharmaceutical companies are developing better processes, enhancing productivity and increasing sales force effectiveness.
The Worldwide Business Research conference, Pharma Sales World 2007: Advanced Sales Force Remodelling Strategies in a Multi Channel Environment, held in Prague on 5-6 November 2007, focused on best practices within the industry, providing examples and inspiration for companies struggling with the status quo. The conference looked at the changing market dynamics, potential methods of sales force remodelling and the use of data in effective change. It also explored innovative training and development, performance measurement and multi-channel strategies.
This Conference Insights review looks at how the pharmaceutical industry is responding to increasing market pressure and changing customer influence. The report uses case studies and industry leader recommendations to examine the means and methods of success in today’s pharma industry. It also outlines the practical advice and insights offered by the presenters at the conference, and provides a glimpse of the future, with details on and discussions of the most effective systems for representatives and sales. The report concludes with an outsider’s view of the market, which illustrates how other industries faced similar roadblocks but found their way to the other side.
The author, Andree Bates, said: "The pharmaceutical market is rife with change, and much of it is a direct threat to the longevity and bottom lines of individual companies. However, out of this shifting market comes opportunities for valuable adaptation, better processes and enhanced productivity."
All KeywordPharma publications can be purchased from ThePharmYard at www.ThePharmYard.com
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About the author
Dr Andrée Bates is the Managing Director of Eularis, a company that applies sophisticated analytical processes to quantify the sales impact of specific marketing programmes for pharmaceutical brands. These analyses determine the financial return for individual sales and marketing activities, as well as the optimal synergistic combination of activities (and budgets) to have maximum market share growth. Eularis offers brands and their agencies the bottom-line facts: what messages, what activities (and what budgets) - in what combination - will provide what market share for your brand.
Andrée’s career has encompassed academic, clinical and pharmaceutical positions internationally. She has gained wide recognition within the healthcare industry internationally for ROI and marketing effectiveness measures in pharmaceutical marketing. She is the author of many publications on this topic in peer-reviewed journals. In addition, Andrée has been invited to lecture on e-detailing ROI in the Pharmaceutical MBA programme at INSEAD Business School and on marketing ROI at the Center for Pharmaceutical Marketing Studies, Erivan K. Haub School of Business, St. Joseph’s University, Philadelphia.
Written by pharmaceutical industry specialists, KeywordPharma publications are designed to be authoritative, relevant, succinct and helpful to pharmaceutical industry executives in their day-to-day work and in their longer term career development. Available to purchase individually as e-documents, they build into a specialist knowledge library for everyone working in and around the global pharmaceutical industry.
Developed and managed by NetworkPharma Ltd, ThePharmYard provides instant access to a unique database of specialist information which is particularly relevant to individuals working within the medical and pharmaceutical industries around the world. Titles from a diverse range of independent publishers are available to purchase in electronic document format for immediate access.
NetworkPharma Ltd is an independent, specialist company founded by Peter Llewellyn, to focus on novel approaches to disseminating information within the global medical and pharmaceutical industries. Peter Llewellyn previously founded and built the leading industry portal site, InPharm, which was subsequently purchased by John Wiley & Sons to manage alongside their other industry services, PharmaFile and Pharmafocus.
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For more information please contact us via our web site or directly contact Peter Llewellyn, Managing Director, NetworkPharma Ltd, email: peter@networkpharma.com, tel: +44 (0) 1865 865943
