Feedback from our readers is very important to us and will help us to continually refine and develop the KeywordPharma knowledge library. The quotes below were provided by individuals who have read one or more KeywordPharma publications. If you have your own comments for us then please contact us.
"A wonderful report! Thanks to Liz! I will use it in my current teaching on a qualification course for Clinical Research Associates and for a "Medical Writing" course at the Humboldt University, The Charité, for MSc students in Consumer Health Care." Dr. Diana A. Taylor, MSc, Medical Writer & In-house Instructor
Scientific Services,PAREXEL International GmbH
January 2007 with reference to the Conference Insights report, Pharma Marketing ROI, an in-depth report from the eyeforpharma 6th Annual European Pharmaceutical Congress held in Amsterdam, 23-24 October 2006:
"Thank you again for this great write up. I will definitely share this with my regional and local colleagues." Rafael T. Alvaran, Division Head-Pharmaceuticals,3M Philippines.
September 2006 with reference to the Conference Insights report, Patient Compliance Europe, an in-depth report from the eyeforpharma conference, Amsterdam, 1-2 June 2006:
"Thoughtful compilations/summaries/analysis of meetings, such as this report, are often of value in helping to get a current perspective, but they often never appear, even for a price. Thank you for making this one available."Jim Hoon, Director of Information Services,Sudler & Hennessey, USA.
"Thank you - It is always very useful and interesting to be able to access reports on conferences - other views and summaries of discussions are welcome and build our knowledge."Chrystel Vert-Pré, Study Manager,Pfizer CS&DM, United Kingdom.
May 2006 with reference to the Conference Insights report, Mobile and Wireless Sales Force Strategies, an in-depth report from the eyeforpharma conference, Barcelona, 14-15 March 2006:
"Thanks for your report. It was extremely interesting and I really enjoyed reading it."Krzysztof Gruszczynski, IM Manager,Janssen-Cilag Poland.
May 2006 with reference to the Conference Insights report, Drug Safety for Marketed Drugs, an in-depth report from the eyeforpharma conference, Amsterdam, 22-23 November 2005.
"This idea of making available Conference Insights reports is really useful. It's a good way of telling people what's going on in their field because there are always some who, for various reasons, can't participate in the conference."Lidija Bogdanovic, Clinical Research coordinator,PLIVA - Research and Development Ltd.
April 2006 with reference to the Conference Insights report, Marketing ROI for Pharma, an in-depth report from the eyeforpharma 5th Annual Pharmaceutical Marketing Congress Amsterdam, 14-15 November 2005:
"I greatly enjoyed the report on the status of ROI in the pharmaceutical marketplace. In about 30 minutes I got the confirmation that some of our work is going in the right direction, I sharpened up a few concepts and collected a few totally new ideas...I felt this was one of my (time) investments with the highest ROIs to date!"Fonny Schenck, Executive Director CRM Centre of Excellence,Janssen-Cilag EMEA, Belgium.
"This is an excellent and stimulating review of what is the most important opportunity for interaction between any sales manager and their sales team Field visits are often uncoached and the assumption is often that the new manager has learned from their field manager - dangerous! A must for all sales managers - old and new!"Drew Harrison, Sales and Marketing Director, Talisker Pharma Ltd, United Kingdom.
March 2006 with reference to the Conference Insights report, Marketing ROI for Pharma, an in-depth report from the eyeforpharma 5th Annual Pharmaceutical Marketing Congress Amsterdam, 14-15 November 2005:
"This was a good overview of what I'm sure was a very useful meeting which unfortunately I had been unable to attend myself. In particular I enjoyed reading Brian Smith's provocative concepts around marketing due diligence, and that our real role as marketers is to protect our companies share price and manage the risk around the brand."Jon Bastow, Marketing Director, Dermatology Development,Serono Intl S.A.
"I feel Alan's booklet should be required Field Visit preparation for both Representative and Manager, leading to more constructive Coaching days. The section on 'Contracting the Working Relationship' looks particularly useful. Had I read this 20 years ago I might have avoided a lot of heartache - from both sides!"Howard lamb, Regional Business Manager,Healthcare At Home, United Kingdom
